Wed 20 Sep, 2017

5 common mistakes of search marketers, and how to avoid them!

There is a lot to consider when running an effective and successful search campaign, this article will discuss 5 of the most common mistakes marketers make here, and how to avoid them 1. Not using deep linking Most people expect a site to load in 2 seconds or less before they exit, this demonstrates the user’s lack of patience and how important it is to make a customer's journey as easy as possible in order to encourage conversions and how…

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Wed 20 Sep, 2017

How to avoid 5 common mistakes in programmatic marketing

Programmatic marketing is changing all the time with new software being introduced. This article will discuss how to keep ahead of the game and avoid common mistakes. 1. Expecting platforms to do wonders for you with minimum involvement from you   As a programmatic marketer you should be expecting to evaluate and optimize your campaigns on an ongoing basis in order for them to reach their full potential. Automation and algorithms can’t do it all, you are far more effective…

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Thu 14 Sep, 2017

What are 5 Common Mobile Marketing Mistakes?

1. Lack of tracking beyond an install All mobile marketers will be tracking app installs but it is important to implement tracking beyond this to see how users engage with your app and when they drop out. For example, is the user guided to a tutorial they must complete before they spend, or do they need to advance a certain number of levels? To be able to optimise effectively, it is key to get an understanding of what users are…

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Mon 11 Sep, 2017

5 Common Mistakes Marketers make when it comes to Attribution

Attributing conversions to the correct point in a customer journey can be really tricky, but it is also imperative if you want to understand where your business is coming from. With a number of different attribution models to choose from, there is no ‘one size fits all’ answer, but this article will discuss 5 of the most common mistakes when tackling attribution and how you can avoid them.  1.Waiting for perfect data  It is almost impossible to track the entire…

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Tue 29 Aug, 2017

5 common Facebook Marketing mistakes that you need to avoid

Facebook is THE growth channel when it comes to user acquisition. As more and more advertisers have cottoned onto this, it has become a more competitive space and prices have gone up. Now more than ever it is vital you get it right. Here we review 5 of the most common Facebook marketing mistakes that you should avoid to make sure your campaigns are running as efficiently and effectively as possible.   1. Optimising to purchase before you have enough…

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Wed 16 Aug, 2017

5 of the most Common CRM Marketing Mistakes

Unfortunately there are a lot of poor CRM practices and many stem from basic mistakes being made in the planning and execution of contact strategies, data management and marketing automation. This article will review the top five most common mistakes. 1.Letting the technology tail wag the marketing dog  It's very common for CRM software to have been selected and even implemented before an understanding of how it is going to be used has been developed. This can be dangerous and potentially…

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