Wed 20 Sep, 2017

5 common mistakes of search marketers, and how to avoid them!

There is a lot to consider when running an effective and successful search campaign, this article will discuss 5 of the most common mistakes marketers make here, and how to avoid them 1. Not using deep linking Most people expect a site to load in 2 seconds or less before they exit, this demonstrates the user’s lack of patience and how important it is to make a customer's journey as easy as possible in order to encourage conversions and how…

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Wed 20 Sep, 2017

How to avoid 5 common mistakes in programmatic marketing

Programmatic marketing is changing all the time with new software being introduced. This article will discuss how to keep ahead of the game and avoid common mistakes. 1. Expecting platforms to do wonders for you with minimum involvement from you   As a programmatic marketer you should be expecting to evaluate and optimize your campaigns on an ongoing basis in order for them to reach their full potential. Automation and algorithms can’t do it all, you are far more effective…

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Thu 14 Sep, 2017

What are 5 Common Mobile Marketing Mistakes?

1. Lack of tracking beyond an install All mobile marketers will be tracking app installs but it is important to implement tracking beyond this to see how users engage with your app and when they drop out. For example, is the user guided to a tutorial they must complete before they spend, or do they need to advance a certain number of levels? To be able to optimise effectively, it is key to get an understanding of what users are…

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Mon 11 Sep, 2017

5 Common Mistakes Marketers make when it comes to Attribution

Attributing conversions to the correct point in a customer journey can be really tricky, but it is also imperative if you want to understand where your business is coming from. With a number of different attribution models to choose from, there is no ‘one size fits all’ answer, but this article will discuss 5 of the most common mistakes when tackling attribution and how you can avoid them.  1.Waiting for perfect data  It is almost impossible to track the entire…

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Tue 29 Aug, 2017

5 common Facebook Marketing mistakes that you need to avoid

Facebook is THE growth channel when it comes to user acquisition. As more and more advertisers have cottoned onto this, it has become a more competitive space and prices have gone up. Now more than ever it is vital you get it right. Here we review 5 of the most common Facebook marketing mistakes that you should avoid to make sure your campaigns are running as efficiently and effectively as possible.   1. Optimising to purchase before you have enough…

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Wed 16 Aug, 2017

5 of the most Common CRM Marketing Mistakes

Unfortunately there are a lot of poor CRM practices and many stem from basic mistakes being made in the planning and execution of contact strategies, data management and marketing automation. This article will review the top five most common mistakes. 1.Letting the technology tail wag the marketing dog  It's very common for CRM software to have been selected and even implemented before an understanding of how it is going to be used has been developed. This can be dangerous and potentially…

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Mon 15 Feb, 2016

Marketing Attribution – Q&A With Expert, Gabe Hughes

1. WHAT DOES “ATTRIBUTION” MEAN IN MARKETING TERMS? Marketing attribution is the art and science of assigning sales or sales revenue to the marketing touchpoints which a customer was exposed to before to their purchase. Although associated with the world of digital marketing, the problem of how marketing drives sales is as old as marketing itself. Attribution is therefore just a type of marketing effectiveness analysis, concerned with data rich, multi-touch marketing, and attribution today is concerned with both offline and online. 2. WHAT…

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Wed 25 Nov, 2015

WTF Is Growth Marketing? Let’s Meet And Find Out

It was the question on many people’s lips at Performance Insights London, where Will Ashton was joined on stage by Nilan Peiris of Transferwise and Natalie Brieger of Facebook to discuss this topic and more. Judging by the audience’s questions, it is a topic that still needs even more discussion in order for greater clarity and a broad understanding of the concept to spread throughout the industry. It’s a relatively new discipline and yet another term to contend with when…

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Tue 27 Oct, 2015

Skills For A Very Modern Digital Marketer

Burdened by choice or challenged by opportunity — whichever way you look at it, the modern marketer has much to contend with. The tools have changed, the skill set shifted and hungry newcomers fluent in the next big thing are one step behind. Like the TV ad buyer of the last century who had just a few stations to choose from, five years ago there were just two primary paid channels for the digital marketer (Search and Display) and a single device…

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Fri 25 Sep, 2015

Programmatic Marketing: Four Key Trends

Digital marketing evolves at head-spinning speed. When the pace is fast, things become unclear and murky. So it’s no wonder there’s so much confusion around Programmatic. Clutters of acronyms, a plethora of companies offering multiple products and services – they both contributed to a good deal of head-scratching. The waters are clearing, thankfully. Companies have begun making their offerings more distinct and Programmatic’s becoming less mysterious to the lay practitioner. It also recently dawned on the industry that a complete focus on…

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