Wed 16 Aug, 2017

5 of the most Common CRM Marketing Mistakes

Unfortunately there are a lot of poor CRM practices and many stem from basic mistakes being made in the planning and execution of contact strategies, data management and marketing automation. This article will review the top five most common mistakes. 1.Letting the technology tail wag the marketing dog  It's very common for CRM software to have been selected and even implemented before an understanding of how it is going to be used has been developed. This can be dangerous and potentially…

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Wed 25 Nov, 2015

WTF Is Growth Marketing? Let’s Meet And Find Out

It was the question on many people’s lips at Performance Insights London, where Will Ashton was joined on stage by Nilan Peiris of Transferwise and Natalie Brieger of Facebook to discuss this topic and more. Judging by the audience’s questions, it is a topic that still needs even more discussion in order for greater clarity and a broad understanding of the concept to spread throughout the industry. It’s a relatively new discipline and yet another term to contend with when…

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Thu 2 Apr, 2015

Keeping Digital Marketing Skills Current Is Your Responsibility

Spend a few minutes surfing some respectable digital industry sites and it becomes clear; everyone’s talking about education. You can’t get away from it. Even the other night, I switched the TV on and Martha Lane Fox was talking about it on BBC1. The general gist of it is this; digital moves fast, so how do we make sure we keep up? At the moment it’s proving very difficult. And this applies to everybody; from users and consumers, to people…

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