Wed 16 Aug, 2017

5 of the most Common CRM Marketing Mistakes

Unfortunately there are a lot of poor CRM practices and many stem from basic mistakes being made in the planning and execution of contact strategies, data management and marketing automation. This article will review the top five most common mistakes. 1.Letting the technology tail wag the marketing dog  It's very common for CRM software to have been selected and even implemented before an understanding of how it is going to be used has been developed. This can be dangerous and potentially…

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