Wed 20 Sep, 2017

5 common mistakes of search marketers, and how to avoid them!

There is a lot to consider when running an effective and successful search campaign, this article will discuss 5 of the most common mistakes marketers make here, and how to avoid them 1. Not using deep linking Most people expect a site to load in 2 seconds or less before they exit, this demonstrates the user’s lack of patience and how important it is to make a customer's journey as easy as possible in order to encourage conversions and how…

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Wed 20 Sep, 2017

How to avoid 5 common mistakes in programmatic marketing

Programmatic marketing is changing all the time with new software being introduced. This article will discuss how to keep ahead of the game and avoid common mistakes. 1. Expecting platforms to do wonders for you with minimum involvement from you   As a programmatic marketer you should be expecting to evaluate and optimize your campaigns on an ongoing basis in order for them to reach their full potential. Automation and algorithms can’t do it all, you are far more effective…

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Tue 29 Aug, 2017

5 common Facebook Marketing mistakes that you need to avoid

Facebook is THE growth channel when it comes to user acquisition. As more and more advertisers have cottoned onto this, it has become a more competitive space and prices have gone up. Now more than ever it is vital you get it right. Here we review 5 of the most common Facebook marketing mistakes that you should avoid to make sure your campaigns are running as efficiently and effectively as possible.   1. Optimising to purchase before you have enough…

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