Mon 11 Sep, 2017

5 Common Mistakes Marketers make when it comes to Attribution

Attributing conversions to the correct point in a customer journey can be really tricky, but it is also imperative if you want to understand where your business is coming from. With a number of different attribution models to choose from, there is no ‘one size fits all’ answer, but this article will discuss 5 of the most common mistakes when tackling attribution and how you can avoid them.  1.Waiting for perfect data  It is almost impossible to track the entire…

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Mon 15 Feb, 2016

Marketing Attribution – Q&A With Expert, Gabe Hughes

1. WHAT DOES “ATTRIBUTION” MEAN IN MARKETING TERMS? Marketing attribution is the art and science of assigning sales or sales revenue to the marketing touchpoints which a customer was exposed to before to their purchase. Although associated with the world of digital marketing, the problem of how marketing drives sales is as old as marketing itself. Attribution is therefore just a type of marketing effectiveness analysis, concerned with data rich, multi-touch marketing, and attribution today is concerned with both offline and online. 2. WHAT…

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