Mon 15 Feb, 2016

Marketing Attribution – Q&A With Expert, Gabe Hughes

1. WHAT DOES “ATTRIBUTION” MEAN IN MARKETING TERMS? Marketing attribution is the art and science of assigning sales or sales revenue to the marketing touchpoints which a customer was exposed to before to their purchase. Although associated with the world of digital marketing, the problem of how marketing drives sales is as old as marketing itself. Attribution is therefore just a type of marketing effectiveness analysis, concerned with data rich, multi-touch marketing, and attribution today is concerned with both offline and online. 2. WHAT…

Read More...