Tue 27 Oct, 2015

Skills For A Very Modern Digital Marketer

Burdened by choice or challenged by opportunity — whichever way you look at it, the modern marketer has much to contend with. The tools have changed, the skill set shifted and hungry newcomers fluent in the next big thing are one step behind. Like the TV ad buyer of the last century who had just a few stations to choose from, five years ago there were just two primary paid channels for the digital marketer (Search and Display) and a single device…

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Sat 1 Aug, 2015

Why Specialist Digital Marketing Tutors Are Better

If you’ve ever been on a training you probably know that not all lectures are created equal. In fact, you can normally tell the difference pretty quickly. It’s not uncommon to have a tutor who is able to cover a range of topics and can answer 80% of the questions, but doesn’t have the extra depth of knowledge in the subject that really makes the biggest difference. They may be enthusiastic, charismatic and engaging but you’d trade those qualities in for that 20%…

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