Wed 25 Nov, 2015
WTF Is Growth Marketing? Let’s Meet And Find Out
It was the question on many people’s lips at Performance Insights London, where Will Ashton was joined on stage by Nilan Peiris of Transferwise and Natalie Brieger of Facebook to discuss this topic and more.
Judging by the audience’s questions, it is a topic that still needs even more discussion in order for greater clarity and a broad understanding of the concept to spread throughout the industry. It’s a relatively new discipline and yet another term to contend with when we already have a pretty full glossary.
Will kicked off the session by sharing his understanding of the term “growth marketing” as how you creatively hit your KPIs using more brains than bucks when budgets are tight. Find out what the other panelists had to say on the topic in our short video below.
For those who seek a deeper dive into the world of growth marketing, why not join us for our inaugural Hatch Meetup at Space Ape Games next Tuesday, December 1st? There are a few last places on the list, so RSVP quickly!