- advantages and disadvantages of different traffic types
- exchanges vs networks vs direct and defining the right mix
- different buying models: CPC, CPM, CPI, CPA/E
Thiago has over 7 years experience working in Digital Marketing and has worked across display, search and social. For two and a half years, Thiago led the Mobile Marketing team at Treatwell (formerly Wahanda), where he faced the challenge of entering new markets across nine European countries whilst maintaining the performance of the traditional paid channels delivering a strong ROI for the app. He is now the Head of UA at Peak, a brain training app.
4 Key Areas You'll Cover on Hatch:Mobile
Traffic Types and Buying Methods
App Store Optimisation
- the complex mobile ecosystem and the importance of app store visibility
- understanding the algorithms and how to stay current
- importance of naming, keywords, gets, competition, ratings and useful ASO tools
Tracking and Attribution
- major providers of app tracking solutions
- challenges and techniques such as fingerprinting and device IDs
- discussion of KPIs and why different campaigns can have different KPIs
Campaign Setup and Optimisation
- effective preparation and planning and how to work with partners
- monitoring campaigns, data sufficiency and when to start optimising
- what level to optimise at (country, network, device, etc) and other factors (day, time, page)
"Excellent coverage of key topics and issues in mobile user acquisition with the kind of depth and detail which is not available elsewhere."
Future Games of London
"I picked up a fair bit of very advanced knowledge from the workshop which was great. Max was really good and had an answer for pretty much everything!"
Hatch Is Different
Unrivalled Channel Expertise
For each workshop we have at least one tutor and one architect who work together to create workshops which share the most important concepts in their subject. We only work with experts who spend all day, every day working on their specific channel.
Deep, cutting-edge content
If you want to learn, you need to take the time; our 2-day format will equip you with in-depth knowledge in your channel. Our courses are more advanced than anything else on the market. Challenge us!
Learning Through Doing
You’ll learn much more through our task-based approach that you would with presentations. Our courses are interactive and challenging so, if you want to doze off in front of slides, you’re best off elsewhere!
Dive Into Data
You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.
The Latest Trends and Techniques
Our content is constantly refreshed to provide the latest and best material on offer. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated
Expand Your Network
Meet new people, share experiences and gain insight from different perspectives. Workshop attendees come from a wide range of verticals and from all over the world.
Have Any Questions
How advanced is this course? I already run mobile campaigns, will there be anything further for me to learn?
The course is advanced. We believe that the ability to execute best-in-class campaigns relies on two main factors: a detailed and structured approach to optimisation as well as knowledge of all different traffic types available. The majority of our time is spent on these and related topics and for each edition of the workshop we scour the mobile ad landscape in order to equip you with the most up-to-date and cutting-edge approaches.
Is this course suitable for someone with no experience of running mobile campaigns?
We do cover the basics but very quickly. If you are willing to invest some time in some pre-reading (we can give you some tips), have some digital marketing experience and have a good head for data and analysis then you should be able to follow the majority of what is covered and benefit accordingly.
Do you cover mobile web in this workshop?
No, this is purely app promotion/remarketing. We deal with mobile web in our other channel workshops.
How can I justify the cost when there are so many free online resources?
Would you drive a Ferrari without being able to drive? Of course not. So why take the risk with your advertising budget? A good way of looking at this is to compare the investment for this workshop to your media budget. If you’re spending a tenner a day then maybe its not worth it, but if your budget is into the hundreds or thousands per month then efficiency gains from techniques you learn from Hatch could generate a return for your business way in excess of the cost of the course.
We get free training from our agency and/or media owner - why would we pay for it?
An agency is typically incentivised by how much you spend and keeping your business in the long-term. The money you spend on a platform goes straight into the media owner’s pockets. Hatch offers a truly impartial view on how to maximise your investment from your chosen media channel. The real question is whether you can afford not to be up-to-date with the latest best practices in mobile marketing
What verticals is this relevant for and do you focus on direct response or branding?
We tend to focus more on direct response than traditional branding and we work examples from a variety of verticals, including gaming, ecommerce, travel, and finance. That being said, anyone who runs mobile ads driving to either install or a further downstream event will benefit from our structured and data-fuelled approach to teaching mobile marketing.
23 - 24 2018
Hatch:MobileRequest a call...
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0207 117 2441
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