- navigating the Snapchat app
- overview of different channels
- audience, including demographics and behaviours
Nick is responsible for all EMEA branded distribution and media buying at BuzzFeed. Nick has developed an extensive knowledge of the Snapchat ecosystem, after launching one of the first UK campaigns back in 2015. Since then, he has trafficked almost £500,000 worth of media through the platform, gaining valuable insights and best practices. He works closely both with the Snapchat team directly and various ads partners.
4 Key Areas You'll Cover on Hatch:Snapchat
- discover channels and buying through the API
- core value, benefits and drawbacks
- costs, targeting and who to work with
- thinking vertical first
- different creative formats
- examples of brands winning on Snapchat
Setup and Optimisation
- how to maximise your Snapchat investment
- bidding, budgets and audience strategies
- creative best practices and content themes
"Great insight and unbiased advice on best practice with thought-provoking, interactive exercises and a very engaging trainer!"
"The Hatch course really inspired me on how we can improve our strategy going forward"
Hatch Is Different
Unrivalled Channel Expertise
For each workshop we have at least one tutor and one architect who work together to create workshops which share the most important concepts in their subject. We only work with experts who spend all day, every day working on their specific channel.
Deep, cutting-edge content
If you want to learn, you need to take the time; our 2-day format will equip you with in-depth knowledge in your channel. Our courses are more advanced than anything else on the market. Challenge us!
Learning Through Doing
You’ll learn much more through our task-based approach that you would with presentations. Our courses are interactive and challenging so, if you want to doze off in front of slides, you’re best off elsewhere!
Dive Into Data
You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.
The Latest Trends and Techniques
Our content is constantly refreshed to provide the latest and best material on offer. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated
Expand Your Network
Meet new people, share experiences and gain insight from different perspectives. Workshop attendees come from a wide range of verticals and from all over the world.
Have Any Questions
1. Hang on! I thought you ran 2 day advanced courses? Why is this different?
You’re right and we normally do. However, with Snapchat being so new and with so few people having hands-on experience of the channel, we thought the most helpful format would be a 3 hour introduction. Don’t worry though, we’ll still get to the nitty gritty of how to setup and run campaigns!
2. Is this course suitable for someone with no experience of running Snapchat ads?
Yes! You don’t need any Snapchat experience – this is designed as a way into understanding the Snapchat offering. You will need familiarity with digital marketing concepts and terminology to get the most out of the session.
3. What verticals is this relevant for and do you focus on direct response or branding?
We tend to focus more on direct response than traditional branding. That being said, anyone who is interested in running Snapchat ads driving to some kind of downstream event, for example a sale, will benefit from our structured approach to teaching Snapchat advertising.
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