Course Attendees

  • Course Tutor
    Nick Willis

    Nick is responsible for all EMEA branded distribution and media buying at BuzzFeed. Nick has developed an extensive knowledge of the Snapchat ecosystem, after launching one of the first UK campaigns back in 2015. Since then, he has trafficked almost £500,000 worth of media through the platform, gaining valuable insights and best practices. He works closely both with the Snapchat team directly and various ads partners.

4 Key Areas You'll Cover on Hatch:Snapchat

Snapchat 101

  • navigating the Snapchat app
  • overview of different channels
  • audience, including demographics and behaviours

Advertising Options

  • discover channels and buying through the API
  • core value, benefits and drawbacks
  • costs, targeting and who to work with

Creative Excellence

  • thinking vertical first
  • different creative formats
  • examples of brands winning on Snapchat

Setup and Optimisation

  • how to maximise your Snapchat investment
  • bidding, budgets and audience strategies
  • creative best practices and content themes

Why Choose

"Great insight and unbiased advice on best practice with thought-provoking, interactive exercises and a very engaging trainer!"

James Fitzsimmons,

Shop Direct

"The Hatch course really inspired me on how we can improve our strategy going forward"

Lenka Zalepova,


Hatch Is Different

  • Unrivalled Channel Expertise

    For each workshop we have at least one tutor and one architect who work together to create workshops which share the most important concepts in their subject. We only work with experts who spend all day, every day working on their specific channel.

  • Deep, cutting-edge content

    If you want to learn, you need to take the time; our 2-day format will equip you with in-depth knowledge in your channel. Our courses are more advanced than anything else on the market. Challenge us!

  • Learning Through Doing

    You’ll learn much more through our task-based approach that you would with presentations. Our courses are interactive and challenging so, if you want to doze off in front of slides, you’re best off elsewhere!

  • Dive Into Data

    You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.

  • The Latest Trends and Techniques

    Our content is constantly refreshed to provide the latest and best material on offer. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated

  • Expand Your Network

    Meet new people, share experiences and gain insight from different perspectives. Workshop attendees come from a wide range of verticals and from all over the world.

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15 2017


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