- formats and volumes required across different networks
- designing for different platforms; desktop vs mobile
- designing and running robust creative tests
Tom has over 10 years experience in online marketing for both startup & established companies. Most recently he spent 3 years at Made.com leading online acquisition for the UK market. Here he was responsible for scaling paid social from the ground up, including being the first advertiser in the UK to run Pinterest ads.
4 Key Areas You'll Cover on Hatch:Social
- differences in demographics across various social networks
- what works where and how you can leverage first part data
- how to define and optimise target audiences across networks
Tracking & Reporting
- how to leverage different tracking solutions
- native reporting interfaces vs Excel
- assigning value to different actions such as click and impression
Building a Social Plan
- which properties work better for which objectives
- how to create a cross-platform media plan
- how paid and organic work together
"Great insight and unbiased advice on best practice with thought-provoking, interactive exercises and a very engaging trainer!"
"Another great course. Good schedule, course, trainers and in-depth exercises. I am definitely a strong advocate of Hatch training."
Hatch Is Different
Unrivalled Channel Expertise
For each workshop we have at least one tutor and one architect who work together to create workshops which share the most important concepts in their subject. We only work with experts who spend all day, every day working on their specific channel.
Deep, cutting-edge content
If you want to learn, you need to take the time; our 2-day format will equip you with in-depth knowledge in your channel. Our courses are more advanced than anything else on the market. Challenge us!
Learning Through Doing
You’ll learn much more through our task-based approach that you would with presentations. Our courses are interactive and challenging so, if you want to doze off in front of slides, you’re best off elsewhere!
Dive Into Data
You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.
The Latest Trends and Techniques
Our content is constantly refreshed to provide the latest and best material on offer. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated
Expand Your Network
Meet new people, share experiences and gain insight from different perspectives. Workshop attendees come from a wide range of verticals and from all over the world.
Have Any Questions
1. Is this course suitable for someone with no experience of running paid social ads?
You will need to have some experience of running digital marketing campaigns, preferably with a focus on direct response or user acquisition. We will be using common industry terminology (e.g. CPC, CPA, LTV); complete novices may find it hard to keep up. But it isn’t necessary to have experience of running across social itself.
2. How can I justify the cost when there are so many free online resources?
Would you drive a Ferrari without being able to drive? Of course not. So why take the risk with your advertising budget? A good way of looking at this is to compare the investment for this workshop to your media budget. If you’re spending a tenner a day then maybe its not worth it, but if your budget is into the hundreds or thousands per month then efficiency gains from techniques you learn from Hatch could generate a return for your business way in excess of the cost of the course.
3. We get free training from our agency and/or media owner - why would we pay for it?
An agency is typically incentivised by how much you spend and keeping your business in the long-term. The money you spend on a platform goes straight into the media owner’s pockets. Hatch offers a truly impartial view on how to maximise your investment from your chosen media channel. The real question is whether you can afford not to be up-to-date with the latest best practices in Facebook marketing.
4. Why don't you cover LinkedIn?
One word: time! We’re attempting to go into depth on advertising across 6 different social networks already. Our thinking was to focus on the more B2C friendly channels. If you’re keen to find out more about LinkedIn ads, you should keep an eye out for our upcoming B2B Marketing course.
5 - 6 2017
Hatch:SocialRequest a call...
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0207 117 2441
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